MY RESUME

15+ Years Experience & MBA in Marketing Management

Key Brands: Ford, Sporttrade, Drone Racing League, Coca-Cola, Nestlé, DirecTV, Heineken, FanDuel

Media Planning & Execution: All Social Media platforms, Google/Apple/Bing Search, Programmatic Display/Mobile, Video/OTT/CTV

Website: Structured data markup, Copywriting, Creative design

Social Content Planning: FB/IG, Twitter, TikTok, YouTube, Reddit, Snapchat, Twitch, LinkedIn
CRM & Media Management: Salesforce, Social Listening, Amplitude, Google Analytics, Appsflyer, Nielsen

MARKETING DIRECTOR - FORD MOTOR COMPANY (FORD DRIVE)

Spearheaded a go-to-market strategy for Ford Drive’s weekly flexible lease for Uber drivers that resulted in over 1.5K leads and 10% average conversion rate, outperforming the industry average.
Managed $5M+ marketing budget across paid media, SaaS tech, measurement, and agency partners.
Collaborated with Product team on UI enhancements and pricing strategy, increasing lead volume by 50%.
Innovated social media processes, saving $1M annually, and grew brand awareness to 7.5K followers.
Led a comprehensive brand redesign and website launch, driving 10K site visits per week and enhancing domain authority.
Utilized Salesforce Marketing Cloud to deploy targeted messaging, improving customer retention and achieving 54.3 NPS.
Managed vendor and agency partnerships to execute full funnel media campaigns.
Developed full-funnel analytics and measurement against goals, building a comprehensive weekly report for leadership.

DIRECTOR OF DIGITAL MARKETING - SPORTTRADE

Led a go-to-market strategy for a new sports betting app, resulting in 5K+ app downloads and 200+ accounts within 3 months.
Engaged with influencers and affiliate partners to drive brand growth and awareness.
Led creative & content development for website, organic social, and paid media.
Setup & managed reporting against marketing goals, building a comprehensive dashboard for leadership and board team.
Led budget allocation and campaign optimizations across comprehensive digital and non-digital channels with a lean start-up budget.

DIRECTOR OF DIGITAL MARKETING - DRONE RACING LEAGUE

Increased social media followers by 50% YoY, reaching 4M+ fanbase, and generated 64.5M views for the 2020 season global livestreams.
Managed content calendar across all organic social media channels - producing content, sourcing UGC, copywriting, and posting.
Launched DRL’s TikTok channel – growing follower base to 350K+
Drove 112% YOY growth in downloads of the DRL Simulator video game in 2020.
Monitored conversation, trends, and hashtags amongst fans and influential social handles.
Setup & managed reporting against marketing goals, building a comprehensive dashboard from social media tools.
Supported sponsorship sales team in media planning & measurement for all sales packages.

ASSOCIATE DIRECTOR - SOCIALCODE
TEAM LEAD
SENIOR PARTNER MANAGER

Boosted Heineken’s eCommerce by 20x in first 7 months and achieved DirecTVNOW’s 2017 subscription target early through strategic social media campaigns.
Developed and executed direct response strategies to drive site traffic and online purchases with extensive A/B testing.
Managed direct relationships with service reps from Facebook, Twitter, Snapchat, Pinterest, and YouTube.

MANAGER, DIGITAL MEDIA - CBS
DIGITAL BUSINESS DEVELOPMENT SPECIALIST
DIGITAL ACCOUNT MANAGER

Drove revenue gains of 30% from 2014 to 2015 for CBS Local New York.
Designed multifaceted campaigns that included exclusive digital activations, event sponsorships, and talent endorsements for major clients, coordinating across multiple departments.
Trained staff monthly on CBS Digital Properties and current digital media industry trends.

EDUCATION

PACE UNIVERSITY – LUBIN SCHOOL OF BUSINESS, New York, NY

MBA – Marketing Management Summa Cum Laude
Gold Medal - National Collegiate Echo Marketing Challenge

THE COLLEGE OF NEW JERSEY, Ewing, NJ

Bachelor of Science in Business Administration - Marketing
Varsity Women’s Soccer Goalkeeper

Resume: CV