15+ Years Experience & MBA in Marketing Management

Results driven marketing and CRM leader with 15 plus years of experience building and scaling growth engines across enterprise and high growth environments. Proven track record of delivering revenue growth, operational efficiency, and multimillion dollar cost savings by connecting strategy, technology, and execution. Brings a strong point of view, sound judgment, and a hands on approach to leading teams and platforms that scale.

MY RESUME

GLOBAL CRM GROUP PRODUCT MANAGER - FORD MOTOR COMPANY

Led CRM product strategy across marketing platforms supporting enterprise scale customer acquisition and lifecycle management.
Partnered with enterprise architects to forecast five year CRM license needs, preventing an estimated 30M in unnecessary Salesforce spend and aligning investment to the three year roadmap.
Connected paid media signals with CRM scoring models to improve lead prioritization and drove a 5 percent lift in conversion.
Built and deployed three internal AI agents to automate reporting and employee assessments, reducing administrative workload and improving decision speed.
Delivered an enterprise marketing technology roadmap and approved four new product concepts to guide engineering priorities.
Led team execution to an 84 percent Say Do ratio while closing skill gaps through targeted certification and coaching.

MARKETING DIRECTOR - FORD MOTOR COMPANY (FORD DRIVE)

Led go to market strategy for Ford Drive flexible leasing program targeting rideshare drivers, generating over 1,500 qualified leads and a 10 percent conversion rate, exceeding industry benchmarks.
Owned a $5M plus annual marketing budget spanning paid media, marketing technology, analytics, and agency partners while improving efficiency and performance.
Partnered with product and pricing teams to deliver UI and pricing enhancements that increased lead volume by 50 percent.
Directed a full brand redesign and website relaunch, driving 10,000 weekly site visits and strengthening domain authority.
Rebuilt social media operations, reducing agency costs and delivering over 1M in annual savings while growing brand presence to 7,500 followers.
Deployed Salesforce Marketing Cloud campaigns that improved retention and delivered a 54.3 Net Promoter Score.
Built executive level performance reporting to align marketing outcomes with business goals.

DIRECTOR OF DIGITAL MARKETING - SPORTTRADE

Led a go-to-market strategy for a new sports betting app, resulting in 5K+ app downloads and 200+ accounts within 3 months.
Engaged with influencers and affiliate partners to drive brand growth and awareness.
Led creative & content development for website, organic social, and paid media.
Setup & managed reporting against marketing goals, building a comprehensive dashboard for leadership and board team.
Led budget allocation and campaign optimizations across comprehensive digital and non-digital channels with a lean start-up budget.

DIRECTOR OF DIGITAL MARKETING - DRONE RACING LEAGUE

Increased social media followers by 50% YoY, reaching 4M+ fanbase, and generated 64.5M views for the 2020 season global livestreams.
Managed content calendar across all organic social media channels - producing content, sourcing UGC, copywriting, and posting.
Launched DRL’s TikTok channel – growing follower base to 350K+
Drove 112% YOY growth in downloads of the DRL Simulator video game in 2020.
Monitored conversation, trends, and hashtags amongst fans and influential social handles.
Setup & managed reporting against marketing goals, building a comprehensive dashboard from social media tools.
Supported sponsorship sales team in media planning & measurement for all sales packages.

ASSOCIATE DIRECTOR - SOCIALCODE
TEAM LEAD
SENIOR PARTNER MANAGER

Boosted Heineken’s eCommerce by 20x in first 7 months and achieved DirecTVNOW’s 2017 subscription target early through strategic social media campaigns.
Developed and executed direct response strategies to drive site traffic and online purchases with extensive A/B testing.
Managed direct relationships with service reps from Facebook, Twitter, Snapchat, Pinterest, and YouTube.

MANAGER, DIGITAL MEDIA - CBS
DIGITAL BUSINESS DEVELOPMENT SPECIALIST
DIGITAL ACCOUNT MANAGER

Drove revenue gains of 30% from 2014 to 2015 for CBS Local New York.
Designed multifaceted campaigns that included exclusive digital activations, event sponsorships, and talent endorsements for major clients, coordinating across multiple departments.
Trained staff monthly on CBS Digital Properties and current digital media industry trends.

EDUCATION

PACE UNIVERSITY – LUBIN SCHOOL OF BUSINESS, New York, NY

MBA – Marketing Management Summa Cum Laude
Gold Medal - National Collegiate Echo Marketing Challenge

THE COLLEGE OF NEW JERSEY, Ewing, NJ

Bachelor of Science in Business Administration - Marketing
Varsity Women’s Soccer Goalkeeper

Resume: CV